RC Skywalker : how an architectural concept was brought to life digitally

Project
RC Skywalker
Services
UX/UI, Web development
Website
skywalker.city

WordPress (custom theme)
45
Lead time
2024
Year

About client

Continuum Development is a property development company known for its innovative approaches to construction and design.
The company undertakes projects in which architecture, the environment and lifestyle come together to form a cohesive whole, rather than simply square metres.

Context and objective

The Skywalker project became the latest residential development in the company’s portfolio, yet at the same time it is conceptually different.
Its architecture is designed as a harmonious blend of different urban landscapes: the aesthetics of a dynamic city centre and a tranquil, balanced waterfront.

The objectives of the website were:
- to convey the spirit of the project’s concept, its premium nature and character;
- to create an emotional experience of engagement with the brand;
- to ensure effective lead generation;
- to enable the convenient processing of enquiries from potential buyers.

The website was intended to be more than just an information page; it was to form part of the overall experience of the project.

Our mission

Create a promotional website that:
- reflects Skywalker’s unique concept and architectural vision;
- stands out from typical residential complex websites;
- combines an emotive design with practical functionality;
- serves as a tool for attracting and managing leads.

A well-considered decision by Akita

We approached the project as the creation of a digital experience, rather than simply a website.

1. Design and Interaction

To highlight the uniqueness of the project, we moved away from the traditional vertical scrolling and implemented a bespoke design with horizontal scrolling.
This decision made it possible to present the complex’s space as a continuous walk — much like moving through the city.

To enhance the interactive experience, the website features a soundtrack that creates a sense of presence and immersion in the project’s atmosphere.

2. Functional solutions

Flat Selection Configurator
We have developed a handy tool that allows you to:
– select a block;
– select a floor;
– select a specific flat;
– proceed to submit an enquiry.

Forms and CTAs
We have developed several types of forms with different calls to action, tailored to various user scenarios — from the initial introduction to the point where the user is ready to submit an enquiry.

This made it possible to strike a balance between emotional content and a practical business objective.

3. Technical implementation

The website has been built using WordPress with a fully customised design and functionality, without the use of templates.
Particular attention was paid to:
– the smoothness of the animations;
– the stable performance of the non-standard horizontal scrolling;
– correct adaptation to different devices.

Result

As a result, Continuum Development received:
– a promotional website that captures the concept and essence of Skywalker;
– a bespoke digital solution that sets the project apart from its competitors;
– an emotional user experience that reinforces the brand’s premium status;
– an effective lead generation tool with a well-designed form system.

The website became a logical extension of the project’s architectural concept into the digital realm.