ROMI ×2: How we doubled our advertising effectiveness in 4 months
About client
Softorg has been a leading distributor of professional sewing equipment since 1999.
What was the task?
1) KPI – $30,000 in monthly revenue.
2) An increase in the return on marketing investment (ROMI).
A strategy for boosting sales and ROMI through segmented campaigns
The key stages involved in launching campaigns have been identified to monitor effectiveness and optimise adverts quickly.
What was done?
1. Eight search campaigns have been launched on Google Ads for key product categories and audience segments.
2. The structure of the Google Ads account has been simplified and a single, overarching PMax campaign has been launched to scale results.
3. Work has begun on promoting case studies for the B2B segment on Meta.
4. Conversion campaigns have been launched on Meta using video and banner ad formats.
Record growth in the effectiveness of advertising campaigns in just 120 days.
Flexible scaling of advertising campaigns
After launching the ad campaign, we focused on ongoing optimisation and also launched two new types of advertising campaigns.
Additional advertising campaigns:
1. A YouTube advertising campaign has been launched for brand promotion in the B2B and B2C sectors.
2. Once a sufficient amount of data had been collected, a retargeting advertising campaign was launched on Meta.
Project gallery
Conclusion
Systematic optimisation of campaign structures, work with the B2B and B2C segments, and the launch of various types of advertising campaigns have led to a significant increase in ROMI and revenue, laying the foundations for the project’s stable development.
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