Sale of flats with a CPL of up to $3: a case study of a residential complex
About client
A premium-class residential complex, Lutsk
What was the task?
1) To ensure a steady flow of leads from the outset of the advertising campaigns.
2) To build brand awareness for the residential complex in the city of Lutsk and across the Volyn region.
Comprehensive launch strategy
Using different types of campaigns to build a comprehensive advertising funnel.
What was done at the start?
1. GA4 and Meta Pixel have been set up to ensure data is collected correctly and to enable subsequent analysis of the effectiveness of advertising campaigns.
2. Three search campaigns have been launched on Google Ads targeting relevant keywords.
3. Lead form campaigns have been launched on Meta Ads to ensure a steady flow of enquiries.
Consistent results from the very first months of the advertising campaigns
Systematic scaling of results
The conversion data obtained enabled us to move on to the next stage — launching new types of advertising campaigns.
Next steps:
1. A PMax campaign has been launched on Google Ads to increase the number of conversions from the website.
2. We have launched an advertising campaign on Meta’s Reels to increase reach and engage a relevant audience.
Project gallery
Conclusion
A carefully planned structure for the advertising accounts and the phased roll-out of new campaigns ensured a steady flow of relevant enquiries and a low CPL, creating a solid foundation for scaling up advertising activities.
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