Svitlo RC: a digital interpretation of living space
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Project
Svitlo Residential Complex
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Services
UX/UI, Web development
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Website
svitlo.lutsk.ua
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WordPress (custom theme)
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45
Lead time
About client
Svitlo RC is a development designed to offer a comfortable urban lifestyle. The project combines modern architecture, well-thought-out infrastructure and a clear layout.
Context and objective
The client approached us whilst they were in the process of establishing their digital presence — this was the residential complex’s first website.
Key expectations of the website
- to present the project clearly;
- to help users find the information they need quickly;
- to ensure smooth communication with the sales department;
- to support the flat-selection process;
- to collect enquiries for managers.
Our mission
Create a website that:
- shapes the first impression of the residential complex’s brand;
- combines emotional design with practical functionality;
- clearly organises information about the residential complex;
- supports various user scenarios (exploring, selecting, enquiring);
- functions as a lead generation tool.
A Strategic Digital Solution for a Real Estate Development Project
We approached the project with a view to creating a clear and effective user experience.
Design and Interaction
The design is based on simplicity, readability and the logical presentation of information:
– a clear content hierarchy;
– a focus on key sections (benefits, planning, construction progress);
– designed for quick comprehension of the information.
Particular attention was paid to the visual presentation:
– we used animations and parallax effects to create a smoother user experience;
– some of the sections (in particular, the construction progress and forms) were implemented using animated renders.
This allows you to:
– visualise the property more effectively, even whilst it is still under construction;
– hold the user’s attention;
– make the interaction clearer and more ‘lively’.
Functional solutions
Choice of flats
We have developed an interactive module that allows you to:
– select a block, floor and flat;
– quickly browse the available options;
– proceed to the application form without any unnecessary steps.
Forms and CTA System
We have developed several types of forms for different scenarios:
– quick enquiry;
– consultation;
– application for a specific flat.
This enables you to capture relevant leads depending on the user’s level of readiness.
Technical implementation
The website was built using WordPress with a fully bespoke approach:
– a bespoke theme with no off-the-shelf solutions;
– a flexible admin panel for the client team;
– responsive layout for all types of devices;
– optimising page loading speed;
The following basic technical settings have also been implemented:
– SEO optimisation (heading structure, meta data, indexing);
– website security settings;
– the smooth operation of interactive elements and forms;
As a result, the client received not only a visually appealing website, but also a technically stable tool that is ready for scaling.
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