Svitlo RC: Digital identity for the ‘Svitlo’ residential complex
Task
Develop a brand identity for all online channels, whilst maintaining architectural restraint and the brand’s values. The identity should be recognisable, flexible and user-friendly.
Key principles:
• the use of the brand colours (dark blue and gold) as the basis for digital interfaces;
• distinctive typography for headings and navigation;
• minimalist graphic elements to emphasise the project’s architecture;
• responsiveness across different formats and screens.
Components of digital identity
• UI elements for the website (buttons, navigation, highlights);
• templates for banners and performance advertising;
• visual guidelines for social media;
• digital assets for the logo and typography.
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