Svitlo Residential Complex: From Idea to 55% of Apartments Sold
Task: Build the “Svitlo Residential Complex” brand from scratch
Our client is a young developer who entered the market with the ambition to create modern, comfortable, and aesthetic housing.
The company was just beginning to shape its brand, and we joined at the stage of its formation.
This case demonstrates how a comprehensive approach helps create a strong and effective brand presence in digital.
Identity and brand design
What was done?
- We developed the name and a visual concept that conveys the atmosphere of light and space.
- We created the logo, color palette, pattern, and signature brand elements.
- We prepared brand guidelines for further use across digital channels, advertising, and the website.
Strategy: Precision targeting strategy
Optimization of the advertising account structure and a justified reallocation of the budget to increase efficiency.
What was done?
- A full audit of the advertising accounts was conducted based on 180 days of performance data to identify problem areas and growth opportunities.
- The Google Ads structure was optimized, and separate PMax campaigns were launched for three key categories.
- Advertising campaigns were launched on YouTube to promote promotional and special offers.
- Meta Ads were added to expand reach, build multichannel communication, and enable effective remarketing.
- Launch of a lead generation campaign using Meta lead forms.
Web development, UX/UI
What was done?
- Design and UX — we created a unique visual style that reflects the idea of light and space.
- “Apartment Selection” functionality — we developed an intuitive module that allows users to choose the building phase, section, floor, and a specific apartment.
- Integrations and dynamic content — we integrated a live Google Map and an interactive map with key locations. We also implemented automatic loading of Instagram posts so the website remains lively and up to date.
Digital promotion
What was done?
- The Meta lead form campaign produced lower-quality leads, so it was paused and the budget was reallocated to retargeting.
- The campaign promoting coffee preparation equipment showed strong return on investment in Google Ads, so the budget for this product category was increased.
- Static banners were developed and run within the same ad group as video creatives to improve the optimization of advertising algorithms.
SMM (Social Media Marketing)
What was done?
- We developed the brand’s tone of voice: warmth, care, and inspiration.
- Regular shoots: construction progress, the atmosphere of the complex, and entertainment videos.
- The “Light in Words” series — quotes that convey the spirit of the project.
- We implemented formats such as Reels, informative posts, stories, and interactive content.
- We worked with visuals: design, video, and meaningful AI-generated imagery.
Project business metrics
Olena Petrenko
“The Akita team didn’t just complete the technical task. They deeply immersed themselves in our brand’s philosophy and were able to convey it in the digital space. The new website isn’t just beautiful — it works. It’s the best investment in our business in the past year.”
Do you need a comprehensive approach?
Combine design, development, and marketing to achieve maximum results.