BLACK FOREST COFFEE: How we increased advertising return by 185% and increased revenue by 82.8% in 180 days
About client
Black Forest Coffee — an online store of natural coffee beans and coffee brewing equipment in Germany.
What was the task?
• Ensure stable growth in advertising return on investment.
• Increase the overall revenue of the online store.
• Attract a new audience and maximize reach during promotional offers.
Strategy: Precision targeting strategy
Optimization of the advertising account structure and a justified reallocation of the budget to increase efficiency.
What was done?
- A full audit of the advertising accounts was conducted based on 180 days of performance data to identify problem areas and growth opportunities.
- The Google Ads structure was optimized, and separate PMax campaigns were launched for three key categories.
- Advertising campaigns were launched on YouTube to promote promotional and special offers.
- Meta Ads were added to expand reach, build multichannel communication, and enable effective remarketing.
- Launch of a lead generation campaign using Meta lead forms.
Dynamic optimization
After implementing changes, we took control of key performance metrics to quickly respond to fluctuations and adjust campaigns in a timely manner. Key actions included:
What was done?
- The Meta lead form campaign produced lower-quality leads, so it was paused and the budget was reallocated to retargeting.
- The campaign promoting coffee preparation equipment showed strong return on investment in Google Ads, so the budget for this product category was increased.
- Static banners were developed and run within the same ad group as video creatives to improve the optimization of advertising algorithms.
Steady growth throughout the entire strategy implementation period
- Steady growth in profile engagement and reach
- Active Instagram community
- Each video shoot is a touchpoint with the brand’s values
- Positive audience feedback: “a very warm profile,” “conveys the atmosphere”
- 3–5 organic apartment inquiries per month
- Followers regularly save posts from Reels
- The construction series featuring children as “managers” receives the highest emotional engagement.
Project gallery
Conclusion
A thorough initial analysis, the right choice of advertising tools, and a well-structured ad account setup enabled significant growth in ROI and advertising revenue. This created a reliable foundation for further scaling and stable project development.
Conclusion
Nataliya Shevchenko
The Akita team didn’t just complete the technical task. They deeply immersed themselves in our brand’s philosophy and were able to convey it in the digital space. The new website isn’t just beautiful — it works. It’s the best investment in our business in the past year.
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