Brand in the spotlight: a systematic approach to content creation and distribution

Client
Viknar’off
AC Period
180 days
Year
2025

2 mln+
users reached
15 mln+
targeted adverts
930 000+
clicks and ad interactions

About client

One of the largest manufacturers of metal-plastic structures in Ukraine.

What was the task?

1. To shape a new perception of the brand name amongst the target audience.
2. To increase brand awareness and consolidate its position amongst the niche leaders.

A full-cycle marketing strategy

Developing a full-cycle strategy based on in-depth data analysis, audience research and extensive coverage of target regions.

Key stages of the launch:

1. A comprehensive analysis of advertising accounts and analytics has been carried out.
2. A marketing study was carried out to develop a profile of the target audience and identify the main ‘pain points’ of customers.
3. A full-cycle, multi-channel marketing strategy has been developed.
4. A script was written and a new promotional video was filmed.
5. Twelve separate Demand Gen campaigns have been launched to ensure effective coverage of target locations on Google Ads.
6. Access to the Meta Ads account has been restored and 12 ad sets have been launched to target specific locations.

Systematic scaling of results through a structured strategy

2 mln+

The reach of the advertising campaigns exceeded 2 million users, ensuring widespread brand visibility and effective positioning on

930 000+

The number of clicks and interactions with the advert exceeded 930,000, indicating a high level of engagement among the target audience.

< 1 $ CPM

The average cost per 1,000 impressions (CPM) remained below $1, confirming the high effectiveness of the chosen strategy.

System-wide optimisation during the implementation of the strategy

Based on the data we collected, we closely monitored changes and adjusted our advertising activities to maximise results.

Measures implemented:

1. A short version of the promotional video has been produced to test its effectiveness.
2. A static advertising banner has been designed.
3. New animated advertising materials have been developed.

Project gallery

Conclusion

A comprehensive analysis of user behaviour, optimisation of campaign structure and a multi-channel marketing strategy enabled us to increase reach and shape a new perception of the brand amongst the target audience.

Studio black-and-white portrait of a man with a beard, arms crossed, wearing a black sweater and a wristwatch; neutral expression.

Viktor Rudo

Regional Director

Our collaboration with the digital agency Akita has been ongoing for over a year now. During this time, we have progressed from a comprehensive audit of our current processes to the launch of large-scale advertising campaigns.  The Akita team delves deeply into analytics, responds promptly to changes and offers solutions that translate into tangible results in terms of sales and enquiries.  Thank you to the team for their work!

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